PR Executive

The PR Executive is responsible for supporting the planning and execution of public relations campaigns across traditional and digital media platforms. The role involves drafting press releases, media pitches, communication materials, and coordinating with journalists, media houses, and publications to secure media coverage. The candidate will monitor news and industry trends, track media coverage, prepare coverage reports, maintain media databases, and support client accounts with day-to-day PR activities. Additionally, the PR Executive will collaborate with internal teams, including digital, creative, social media, and strategy, to deliver integrated communication campaigns, assist in organizing events, press conferences, and media interactions, while ensuring timely execution of projects. The ideal candidate should possess excellent written and verbal communication skills, strong organizational abilities, proficiency in AI tools and PowerPoint, and the ability to thrive in a fast-paced agency environment.